Blog
In our blog, we share insights on how digitalization and informatization of business contribute to increasing company profits, optimizing processes, and reducing the burden on employees. We show how modern technologies can not only increase efficiency, but also allow businesses to adapt faster to a changing market, which ultimately ensures sustainable development and competitive advantages.
How to Properly Build a Semantic Core and Why It Matters
A semantic core is the foundation of SEO promotion, allowing you to attract targeted visitors to your site. Proper keyword selection and analysis help you compete in search results and reach exactly the audience looking for your products or services.
April 11, 2025
How Design Affects Conversions: UX/UI Basics for Small Entrepreneurs
A convenient and attractive design plays a crucial role in turning website visitors into customers. Proper UX/UI helps reduce user drop-off and increases brand trust—especially important for small businesses.
April 4, 2025
What Is Power BI and Which Problems Does It Solve?
Microsoft Power BI is a powerful analytics platform that collects data from various sources and transforms it into clear dashboards and reports. With it, companies can make faster strategic decisions, identify weak points, and seize growth opportunities.
March 28, 2025
Popular ERP Platforms: A Brief Overview of OneBox OS, LBS Cloud, and Odoo
Modern ERP solutions offer various features and approaches to implementation. Learn how OneBox OS, LBS Cloud, and Odoo differ, and discover which one best suits your business needs.
March 21, 2025
Overview of Popular CRMs: KeyCRM, NetHunt, Zoho, Pipedrive, Uspacy
The market offers numerous CRM platforms with different functionalities, price points, and implementation approaches. Learn about the key features of popular solutions to choose the best option for your small or medium-sized business.
March 14, 2025
5 Key Advantages of Chatbots on the SendPulse Platform
Chatbots on the SendPulse platform enable a quick start without deep technical expertise, offer ready-made integrations, and have a low entry barrier to automation. They are an ideal tool for small and medium-sized businesses looking to communicate with customers around the clock, efficiently and effectively.
March 7, 2025
How to Unite CRM, ERP, Chatbots, and Marketing Tools into a Single Ecosystem
Integrating CRM, ERP, chatbots, and marketing solutions allows businesses to optimize key processes—from sales and customer service to analytics and automation. With a comprehensive ecosystem, you strengthen each area and simplify resource management across the board.
February 28, 2025
SMM for Small Businesses: Why It Matters and Where to Begin
Social media is an effective way to attract new customers and grow your brand without massive advertising budgets. A well-planned SMM strategy helps small businesses quickly gain brand recognition and build a loyal audience.
February 21, 2025
Why Advertising on Google and Social Networks Is a Must-Have for Entrepreneurs
Advertising on Google, Facebook, and Instagram allows you to quickly attract new customers and boost sales without long “ramp-up” periods. This is particularly important for small businesses, as PPC campaigns let you control your budget and see results within the first few days.
February 14, 2025
SEO Basics: Why It’s the Best Investment for Small Businesses
SEO provides a steady flow of organic traffic and sales without ongoing ad expenses. Its long-term effect ensures stable growth and a high return on investment (ROI) for small businesses.
February 7, 2025
Why a Professional Website Is More Than Just a Business Card
A professionally designed web resource not only attracts new customers but also increases revenue, far beyond merely “representing” your business. It can serve as a comprehensive marketing tool that automates sales and strengthens your brand.
January 31, 2025
Why Is Business Analytics Becoming Critical for Small and Medium-Sized Businesses?
Business analytics enables companies to make decisions based on real data rather than intuition. This is especially important for small and medium-sized enterprises, as a systematic analytical approach boosts both competitiveness and efficiency.
January 25, 2025
What Is ERP and How Does It Help Businesses Stay Competitive?
ERP (Enterprise Resource Planning) is a comprehensive solution for managing all key business processes, including production, logistics, and finance. It helps companies optimize resources, speed up internal operations, and remain competitive in the market.
January 17, 2025
Why Your Small Business Needs a CRM System
A CRM system centralizes client interactions and boosts sales by organizing all data and communications in one place. With automated tools, you save time, increase manager productivity, and build long-term relationships with your customers.
January 10, 2025
Why Chatbots Are the New Must-Have for Small Businesses
Chatbots help small businesses save time and money while improving customer communication. By automating responses and sales, they serve as a highly efficient tool for scaling without unnecessary expenses.
January 03, 2025
