How to Properly Build a Semantic Core and Why It Matters

Step 1: Create a Google Ads Account

Sign In to Google Ads
If you don’t have a Google account (e.g., Gmail), create one first. Then visit ads.google.com and follow the instructions to set up your Google Ads account.
Choose Your Campaign Goal
You can focus on increasing traffic, conversions, or calls. For most small entrepreneurs, aiming for “Website Sales” or “Leads” is a good place to start.

Step 2: Define Your Campaign Structure

Campaign Type: Search or Display
Initially, it’s best to concentrate on contextual advertising for business (search campaigns) to show ads to people already looking for your products or services.
Name and Settings
Give the campaign a clear name (e.g., “Spring Footwear Collection”) and specify language and location targeting.

Step 3: Select Keywords

Use Google Keyword Planner
This tool helps you find search terms people often type into Google. Consider queries like Facebook Ads cost or others relevant to your business.
Organize Keywords
Group keywords into ad groups—separately for different product lines, for instance. This allows you to create more relevant ads and improve Facebook ads optimization or Google Ads performance.
Match Types
Broad Match: Your ad can appear for synonyms and similar phrases.
“Phrase Match”: Keywords in quotes, e.g., “men’s sneakers.”
[Exact Match]: Your ad shows only when users type the query in brackets, e.g., [buy men’s sneakers].

Step 4: Create Your Ads

Headlines and Descriptions
Make the headline eye-catching and include a main keyword.
The description highlights your offer’s benefits and may contain a call-to-action.
Ad Extensions
Add sitelinks, phone numbers, or additional descriptions to increase your CTR (click-through rate) and conversion potential.

Step 5: Choose Strategy and Budget

Budget Allocation
Decide how much you’re willing to spend daily. Start with a modest cap to keep your turnkey paid advertising affordable.
Bidding Strategies
Maximize Clicks: Google Ads aims to get as many clicks as possible within your budget.
Target CPA: The system adjusts bids automatically to maintain your average cost per conversion.
Manual Bidding: For more advanced users who want full control over bids.

Step 6: Launch and Optimize

Go Live
Double-check ad copy, links, and settings; then click “Publish.”
Regular Monitoring
Track metrics like CTR, CPC, and conversions.
Adjust bids, keywords, and ad text to improve performance.
Test Different Ads
Run multiple versions with varying headlines to see which format performs best.
Track Conversions
Set up Google Analytics or other tools to see how many orders or leads you’re getting.

Step 7: Scale Up

Once you see that your ads are effective and producing results, you can expand your geographic targeting, add Instagram advertising cost, or explore other channels like remarketing and YouTube audiences. A good approach is to optimize Google Ads optimization first and then scale the winning campaigns.

Google Ads Setup: A Step-by-Step Guide for Beginners